Abstract

This project represents a dynamic fusion of innovative design and environmental stewardship, tackling the pervasive challenge of plastic waste head-on. Grounded in a resolute commitment to sustainability, the initiative re-imagines homewares aesthetics and functionality, repurposing discarded plastics into functional and visually striking pieces. Beyond design, the project champions responsible consumption, emphasising the principles of a circular economy.

Central to the project’s mission is the elevation of awareness regarding recycling possibilities and the encouragement of conscientious consumer behaviour. Through rigorous research-backed methodologies and encompassing cutting-edge techniques like biochemical recycling and natural dyeing processes, the homeware collection emerges as a synthesis of scientific expertise and artistic creativity. Biochemical recycling represents a revolutionary approach, breaking down used plastics at a molecular level, ensuring that the resulting material meets the standards of virgin-grade quality, promoting sustainability in product development. Each item embodies the values of longevity, repairability, and recyclability, advocating for sustainable choices without compromising on style or utility.

Academically grounded yet beautiful, the project invites consumers into a realm where sustainability merges effortlessly with sophistication. By incorporating elements of craftsmanship, playful innovation, and user-friendly features, each product becomes a subtle design for promoting change. The goal is not just to enhance living spaces but also to inspire mindful living. With each thoughtfully designed piece, the project aims to deepen the connection between individuals and their environment, fostering a more environmentally responsible and ethically conscious approach to design and consumption.

Design Intent

In response to the urgent need to address the escalating crisis of plastic consumption and its impact on natural ecosystems, the project delves into the heart of sustainable design. As the market witnesses the emergence of recycled plastic products and heightened research into recycling methods, a crucial challenge arises – the emotional aversion triggered by these products. The existing recycling techniques often fall short of producing plastics of the quality necessary to effectively reduce the demand for virgin-grade materials. Moreover, many methods rely heavily on petrochemicals, undermining their goal of minimising fossil fuel usage.

This research project endeavours to develop a scalable solution by chemically recycling High-Density Polyethylene (HDPE) using sustainable materials, offering a viable alternative to traditional methods reliant on petrochemicals. The aim is to develop a sustainable avenue, adhering to industry standards for virgin-grade plastics. By creating an efficient and eco-friendly recycling process, the project seeks to enhance the perceived value of HDPE. This initiative challenges overconsumption habits and encourages a shift in perspective. Furthermore, the project explores innovative applications for recycled HDPE, employing industrial craft processes like the lathe. This not only showcases the material's versatility but also positions it as a high-value luxury item, surpassing the worth of disposable, single-use injection-moulded plastics.

In essence, the central thesis revolves around the transformative potential of a virgin-grade recycled HDPE product. It envisions it as a luxury item, possessing a heightened value and allure, far exceeding that of commonplace single-use plastic. Through this project, the goal is to redefine perceptions, challenge norms, and contribute significantly to the sustainable design landscape.

Bio

Georgia, a product design graduate, specialises in the utilisation of recycled plastics in homeware design. Her academic background in design principles forms the cornerstone of her work, which excels in transforming recycled materials into functional and aesthetically pleasing homeware. Georgia’s creations seamlessly blend form and function, revealing her unwavering commitment to design excellence. Her innovative approach and dedication to sustainable practices have been acknowledged and celebrated during her university studies.

With a robust academic foundation, Georgia continuously pushes the boundaries of traditional design. Her work not only showcases her technical expertise but also underscores her academic curiosity in exploring fresh possibilities for sustainable product design. Georgia’s passion for research-based design is evident in her commitment to staying at the forefront of sustainable design trends. She leverages her academic curiosity to conduct in-depth research that informs her creative process, ensuring her designs are both cutting-edge and environmentally conscious. This dedication to innovation and sustainability positions her as a forward-thinking figure in the world of product design.

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