Abstract

This project investigates a reinterpretation of watchmaking by using cherished heirlooms and their stories as a primary and priceless material. Heirlooms are becoming scarcer as society moves towards a life with less attachment to material objects (Schifferstein, 2008). This is a result of an influx of products designed for obsolescence. This project aims to challenge these societal norms and provide a second life to objects with meaning by transforming them into a luxurious and truly unique mechanical wristwatch.

Through a research-led design approach, this project will identify the most suitable way to incorporate treasured heirlooms into the design of a watch. Academic literature will investigate the relationship people have with certain objects, ones that might not hold much monetary value but are imbued with emotional value. Products of all typologies will be considered in the design of the watches, as there are no limits to which type of product resonates with people.

Both traditional and modern watchmaking techniques will be explored to determine the perfect balance between high-quality craftsmanship and ultimate precision. A watch was chosen as the canvas for these emotional artworks, as it is one of the few items that transcends time and cultural shifts or trends and is a vessel of limitless stories and experiences that cannot be contained in products that are designed for obsolescence.

In addition to this, a product service system will be designed to go hand-in-hand with the watches created. This system will ensure a cohesive and ongoing relationship between the final product and the client. This project will result in the manufacture of two mechanical watches whose design is based on two individuals and the items that mean the most to them.

Design Intent

Heirlooms have a diminishing significance in today’s consumerist culture, emphasising the societal shift towards material detachment and the design principles that contribute to it (Schifferstein, 2008). By delving into the cultural context and historical evolution of consumerism (Leach, 1994), it becomes evident that the emotional bond between individuals and their possessions has been eroded over time. This research project challenges these norms by proposing a transformative approach – turning cherished possessions into custom mechanical wristwatches.

The core objective of this project is to re-establish the emotional connection between individuals and their possessions, fostering a deeper sense of attachment and identity. By repurposing cherished items like the client’s gayung (Indonesian water scoop) into luxurious and unique wristwatches, this initiative not only breathes new life into sentimental objects but also highlights the potential impact on users’ overall well-being. Moreover, the project emphasises the development of a functional product service system that meets users’ needs, while ensuring operational efficiency and sustainability.

This investigation is led by three research questions:

1. What is the nature of the link between individuals and their treasured possessions?

2. How can an original and functional watch be designed and constructed to effectively incorporate the design elements of heirlooms?

3. How can a well-running and functional product service system be effectively developed and implemented to meet the needs and expectations of users whilst optimising operational efficiency and sustainability?

Through the creation of a client persona and detailed scenarios, this research provides a tangible framework for the implementation of this transformative concept. By exploring the enduring emotional link between the client and the gayung, this project underscores the profound significance of product attachment, demonstrating that objects imbued with sentimental value can endure despite wear and aging, albeit in a different form.

In essence, this dissertation advocates for a paradigm shift in the way society perceives and values material possessions. By recognising the emotional worth of cherished items and embracing innovative design approaches, individuals can reconnect with their possessions on a profound level, ultimately enriching their lives and preserving the legacy of treasured heirlooms for generations to come.

This project will culminate in the manufacture of a mechanical watch whose design is based on an individual and the item that means the most to them

Bio

Farrell is a designer dedicated to crafting products that marry elegance and practicality. His passion lies in seamlessly integrating cutting-edge technology with time-honoured artisanal techniques, creating designs that beautifully bridge innovation and tradition. Proficient in CAD modelling and hands-on craftsmanship, he loves high-quality handmade pieces, appreciating the human touch that imparts uniqueness. His mission extends beyond functionality; he aspires to design objects that forge emotional connections, enhancing the user experience. Every project he undertakes is a canvas to merge form and function, transforming mere items into cherished experiences. His work aims to evoke emotions, spark connections, and enrich lives, making the ordinary extraordinary.

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