Alivia: Period Pain-relief
by Nasim Pourahmary
The model laid flat, displaying the rice heat pack.
Project Description
Globally, over 80% of women suffer from painful periods, including symptoms of fatigue, mood swings, and headaches, resulting in a decrease in quality of life, energy levels, concentration, and emotional stability. Far too often, women are subjected to emotional neglect and shame in both social and professional settings for taking time off to recover. Sadly, the taboo and socially imposed stigmas surrounding menstruation have silenced many from openly discussing their struggle.
Alivia is a period-relief product with heated, weighted, and sensory features that alleviate the pain, discomfort and emotional disturbances that women suffer when they go through menstruation, to empower their daily abilities and improve the monthly experience.
The product consists of a cushioning and adjustable waist strap that tightens around the lower abdomen with an eco-friendly rice heat pack that provides constant heat to the painful area and soft hand pockets that aid in relaxing and comforting the user. Alivia effectively alleviates menstrual pain through functional and accessible heat therapy and relieves emotional symptoms with comfortable fabrics that evoke feelings of intimacy and comfort.
Similarly, the logo, packaging, instruction card, and overall brand identity effectively communicate the nature and purpose of the product. It successfully attracts the target audience and may create a future foundation for conscious discourses that redefine menstruation and its pain.
The product intervention delivers a solution that relieves pain and allows women to break free from socially imposed stigmas and claim freedom, flexibility, and empowerment. Alivia recognises women’s potential and thus, will enable them to continue participating in their daily activities and no longer be painfully trapped in their own biology every month of their younger lives.
The model displaying the rice heat pack inside the back zipper pocket.
The model presenting where the logo design would be embroidered on the strap.
The logo and packaging design featuring the model, rice heat pack and instruction card.
In situ shots of the user journey and experience using the product.
Bio
Nasim is an enthusiastic product designer based in Sydney. She is passionate about designing products, systems and experiences that can contribute to the environmental and social betterment of the world. Whether she’s unpacking complex problems, prototyping, or investigating user needs, her strong self-discipline, time management, and attention to detail continue to excel in her career. Nasim is a fast learner, who is always curious and open to new ways of thinking across disciplines. She’s highly motivated, well-organised and thrives in diversified teams due to her communication skills, empathy and integrity.
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