Designing Jamu Salira’s non-adhesive refillable bottle packaging

by Farhana Suhartono

Project Description

Every day, Indonesia generates 175,000 tons of waste; about 24,500 tons of it are from single-use packaging waste. Currently, 81% of waste in Indonesia is unsorted, making it difficult to recycle, so plastic waste ends up in landfill or leaks into the ocean instead. Jamu Salira, a company based in Jakarta, was built in response to the effect of the global pandemic, COVID-19. The focus of the brand is to reintroduce the nearly extinct Indonesia culture of drinking jamu, a slow-brewed herbal drink, and to encourage people to live a healthy and sustainable lifestyle. The company sells the jamu beverage in seven different variants. Since these are only available to purchase in plastic packaging, Jamu Salira contributes to the current waste problem in Indonesia, with more than 1500 bottles sold each month.

I proposed a new refillable packaging concept to Jamu Salira to solve the company’s waste problem. It is durable, keeps the drink cold, and is suitable for a busy daily routine. All the parts are manufactured with no adhesive, making it easy to recycle and sort during its end-life. The bottle is available in four different colours, and has the following features:

• customer’s personalised identity tag that uses the clip and rotate system

• lock system

• replaceable product information tag could be changed according to customer’s order

• rubber grip with batik kawung pattern for anti-slip, make it easy to be cleaned before and after use

Bio

Farhana is a product designer from Indonesia. Her affinity for user-centred design, creating impactful experiences for the user, detailed user research, and knowledge of manufacturing technology informed by her relevant experience, reflect her suitability for roles in product and packaging design. She finds inspiration from human interactions with products. With the ability to create a powerful narrative to support her design and presentation skills, she can guide potential users and clients to understand her design perspective. She specialises in 3D modelling, not only through 3D CAD modelling software, but also with prototyping and mock-ups. As well as being a product designer, she is an Indonesian traditional dancer with more than ten years of professional experience, so she has grown up as an individual and a team player with strong cross-cultural skills. On an average day, she can be found in her space with her cats, cooking or playing video games. She sometimes enjoys just doing nothing.

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